WAA Style Guide with logos

Modified on Tue, 30 Apr at 11:49 AM

(To visit the official style guide page, please use this link: https://www.wreathsacrossamerica.org/Resources/StyleGuide

The Wreaths Across America Style Guide contains brand elements and guidelines that help strengthen our organization's brand recognition across many channels of outreach and communication. 

The guide's basic stylistic rules have been designed to be easy to access and follow, and allow for a high degree of creative freedom and flexibility—all while maintaining a basic brand consistency.

These brand style guides are compulsory for all employees and contractors producing communications funded by or on behalf of Wreaths Across America. 

Our Mission

Our core mission is Remember, Honor, Teach. In all we do, we strive to fulfill one or more of our core values: Remember the fallen, Honor those who serve and their families, and Teach the future generations about the sacrifices made to preserve our freedoms.

Wreath Across America carries out these values in part by coordinating wreath-laying ceremonies each December at Arlington National Cemetery, as well as other veterans' cemeteries in all 50 US states and beyond, and by organizing a week of events that include international veteran’s tributes, ceremonies at State Houses and a week-long “Veteran’s Parade” between Maine and Virginia. 

As a non-profit organization that receives no government funding, we continually recruit and work closely with thousands of volunteers who organize local ceremonies, raise funds to sponsor wreaths, and participate in the events. The cost of our programs is paid by individual wreaths sponsors, corporate donors and volunteer truckers.

Throughout the year, we coordinate veteran services and recognition through a variety of programs, and provide schools with teaching aides for projects.

Brand Values

Wreaths Across America deeply understands and exists to support the strong emotional connection, love for America and appreciation for our military personnel and veterans that drive the efforts of many of our volunteers. Our volunteers are the core of our organization, and we strive to be as supportive, accessible, and helpful to them as we can.

Master Logo

The Wreaths Across America master logo is the our most iconic image and is very important to the WAA brand. The three wreathed gravestones above the logotype are inscribed with our mission to "Remember, Honor, Teach". In one iconic image, our logo shows a quick visual of what our organization is all about. Any alteration, distortion, recreation, translation, or misuse is strictly prohibited.

The full-color Master Logo should be used whenever possible on WAA branded material. (Where color, space or proportional constraints make the use of the master logo impossible, other variations are discussed and available below.)

Master Logo with White Text (for dark backgrounds)

An alternate version of the Master Logo with white type is available if the logo needs to be placed on a dark background. .Png and vector .eps files of the logo with white type on a transparent background (suitable for placement on a dark color background) are included in the folder provided for download to the right.

Logo Variations

Horizontal Variations

Sometimes the squarely-proportioned full-color Master Logo is just not going to work. If your project is short on space, you may need a horizontal version of the logo that doesn't take up as much vertical space. If your project is limited to one-color, there is a one-color version of the logo available as well. See below for usage guidelines and links to download these logo variation files.

Centered, Horizontal Version:


Do's and Dont's


  • Use the full-color "Master Logo" whenever possible
  • Sparingly use the logo variations—only use if required by design or production constraints
  • Use the "centered horizontal" version only when it can be centered in a layout; otherwise, use the "horizontal" version


  • Use only the logotype without the wreathed gravestone icons unless the "Master Logo" is displayed prominently elsewhere in the layout
  • Use the logo on top of a busy, multi-colored background that would make it difficult to read

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